Uber is one of the most inspiring companies at the moment.
The fact that they have disrupted one of the most conservative industry out there (the transportation business, and more specifically the taxi business), along with the fact that their profits are booming and that they are using technology to their advantage is outstanding.
However, if we are to learn from their success, we need to take a closer look at what they are doing.
Why are they enjoying this mind-boggling success?
What are their secret strategies to get ahead?
How can you learn from their experience to become more productive and more disruptive in your company or in your career?
Here are the simplest and most effective tactics Uber uses to distinguish themselves and make a huge dent in the transportation industry…
Uber-Like Disruptive Tactic #1 – Hack The Existing Model
The previous model of the taxi business and other transportation businesses involved many “hidden” taxes that the consumer was not aware of. The drivers had to oblige so they had to keep higher prices in order to still have a profit. Hence, the industry set their own prices, regardless of the value they provided, because there simply was not any other viable solution.
This was not such a big fuss until Uber came along. Uber hacked the existing model by lowering those taxes to almost zero because the drivers are not required to comply with various regulations which ultimately increased the prices for the consumers.
In other words, they found a way to lower the prices for the end-user which made it a win-win for everybody involved – the driver, the customer and Uber itself.
They “hacked” the previous system the taxi business was operating on, hence gaining a huge advantage.
Uber-Like Disruptive Tactic #2 – Turn Under-Used Resources Into Productive Assets
Uber tapped into what is called the “sharing economy”. In other words, the company does not own a single car.
Instead, what they did was pool together individuals who had cars and were willing to use it to offer services. Even if you use it or not, a car’s value still depreciates over time – so why not use it to earn some cash and build your own business?
What Uber did was observing and filling the gap – how many people are not using some resources they have and how they can transform those idle resources into productive assets. This is what “vision” means in business – seeing opportunity where others see nothing.
Uber-Like Disruptive Tactic #3 – Use The Latest Technology
In order to gain traction quickly and spread fast, Uber had to use a simple technology which made things as simple as possible for everyone involved – the customer, the driver and their company.
That is why they developed their app which uses the latest cutting-edge technology and keeps it simple. They simply connect the available drivers to the possible customers.
10 years ago this could have been much harder to accomplish – but thanks to the Internet, mobile phones and apps, Uber radically changes the game for everyone involved.
Uber-Like Disruptive Tactic #4 – Convenient & Transparent Payment
You can pay cash or by credit card. You get a precise estimate of how much the ride will cost you. There are no “hidden fees” or unpleasant surprises waiting for you. The drivers are verified and trust-worthy.
Notice how everything is made as easy and accessible as possible for the customer. That is one secret ingredient that surely contributed to their staggering success.
Uber-Like Disruptive Tactic #5 – Not Being Afraid Of Controversy
Unfortunately, there are many stories of violence which ensued between traditional Taxi drivers and Uber drivers, especially in South-East Asia.
This only shows the degree of complacency people have accepted in their lives and how offended they feel by innovation and higher-quality services.
Uber, however, stands tall. Their reputation precedes them. They are not afraid of partaking in legal suits, even being banned in some areas. Nevertheless, Uber are still standing their ground. Their example is truly inspiring in the fact that they will not back down due to violence and intimidation.
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